EMC is a sub-brand of Ketel One, created for a series of espresso martini takeover events in local Tel Aviv cafes.
The goal: boost Ketel One’s brand awareness through a
fresh, immersive branded experience.

I developed the full visual identity — from posters and
animations to print materials and packaging. The design
language blends refined elegance with playful energy,
drawing from cocktail culture, café aesthetics, and
urban lifestyle.